Worked as writer with agency of record, Bennett Group, on this campaign that helped define movement for Exeter Hospital's Center for Orthopedics & Movement in very personal ways. These included active sports such as running, cycling and hiking, but also activities such as staying active with children and grandchildren and being mobile enough to garden or travel. Since the Center's opening, the campaign has generated significant buzz throughout the greater Exeter community. People are sharing their own “what moves you” moments and photos on the WhatMovesYouNH.org microsite. And the campaign was recently selected as a Best of Show winner at the 2016 National Healthcare Awards.
Special microsite - WhatMovesYouNH.org
